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It assumes that regulated betting across America will boost media rights fees due to increased interest in the game, sponsorship by betting operators of teams and ancillary advertising, as well as the purchasing of official data from the league. A nationwide, legal sports betting product available to all would affect annual media rights fees by nearly 18 percent, sponsorship by more than 7 percent and ticket sales by more than 6 percent. Which team getting at least three points is likely to pull off the Week 1 upset? You might want to take a look the Giants. Nielsen's report does not factor in so-called "integrity fees," where the league -- and perhaps the union -- would get a cut of the handle of what is bet on NFL games. The AGA has staunchly opposed such a model.
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